Jennifer Graham started Salts Organic Clothing out of an extreme love for clothing. The designer CEO loves the high she get from finding a cool new piece of clothing – and now can make the items she wants!
Salts combines flattering and comfy with surfy and yoga. Jennifer has sought to fine tune the line of her clothes to flatter women’s bodies and her clothes have the versatility of being dressed up or down. Labelling her line as “comfortable pretty,” Jennifer aims to make things that are both flattering and wear well, which is perfect for moms. “My casual life as a mom also means running to the store, going to the park, working out and yoga,” says Jennifer. “I want to look good and hip without feeling constricted as I run after my two-year-old.”
In addition to its adult line, Salts also makes Chubby Bubbies matching leggings and hats for newborns to two-year-olds.
Salts uses organically grown cotton in all its blends. “Conventional cotton is responsible for two-thirds of the world’s pesticide use.” says Jennifer, who also uses more sustainable ingredients in Salts’ fabrics like hemp, soy and viscose from bamboo. Clothing is also made in Vancouver, saving on carbon emissions and freight. “Salts is all about doing good, giving back and making things better.” Salts donates 1% of its sales to humanitarian causes through an organization called 1% for Humanity.
“We are trying to make the world a little bit nicer one hoodie at a time.”