Charm bracelets are all the rage these days and these necklaces by Luxe Design, our newest addition to the 30 Essential Vancouver Jewellery Designer list, make it possible to have a special memento of your child close to your heart everyday. Angela Hubbard nominated Luxe Design: “They are simply awesome! Beautiful jewellery for moms and kids.” Joanne Hart had a chance to answer our questions on behalf of both her and partner Andrea Mueller, the creative minds behind Luxe Design. (Psst – it’s not too late to submit your favourite designer to the list!)
Why did you get into jewellery design?
It has been my love and passion since I was 10 when I pulled apart a watch and glued the pieces together to make a barrette. Andrea, a passionate artist, took a Jewellery Art and Design Course and upon graduation, became business partners with me.
Tell us a bit about your company.
The Luxe Design jewellery line has evolved over 14 years into a line of meaningful, personalized, sterling silver or gold charm jewellery. Customers can add their children’s names, birthdates, favourite sayings and even honour their pets on our charms, and then choose chains, beads and other symbolic charms to create a completely unique and personal keepsake piece of jewelry.
Our Make it Your Own line allows you to create your own meaningful, personalized, sterling silver or gold jewellery. First you choose a chain, then select from a variety of customizable charms including birds, music notes, hearts and sleek modern shapes. Choose any names, dates or sayings that will fit on these, then add colourful gemstone beads and other symbolic charms to create a personal, unique keepsake piece of jewellery.
How would you characterize your style?
Personal, comfortable, co-creative, everyday.
Who are your clients?
Our clients are creative people who are passionate about their families, friends and life. Our backbone of customers are moms getting their children’s names on charms to keep them close to their hearts wherever they go, and women expressing their admiration, love and appreciation to their friends.
What do you think moms should know about your jewellery?
We have a variety of unique silver charms you can personalize with anything that will fit. We also have birthstones, zodiac charms, hip, long chain lengths and a gallery of inspiration including celebrity combinations we did for over 20 famous moms and dads from Gwen Stefani to Halle Berry.
Where can people buy your jewellery?
Anything else to add?
One of my favourite stories is from a friend of mine. She had her son’s name put on our silver hand charm. She is a full time working mom and she told him that every day when she is at work and thinks of him, she holds his “hand.” He loves this story and always wants to see her special necklace that is all about him!
www.luxe-design.com | 604-602-1921