I first heard about Nursery Naturals when I stopped in to chat with Jack & Lola in November. Leanne Kripp mentioned how much she loves supporting local entrepreneurs like Nursery Naturals owner Andrea Gregg-Aylott. Her new company has designed and produces a unique baby wipe system that isn’t pre-moistened. The wipes are for the most sensitive skin and are completely natural. We had a chance to connect with Andrea and hear her thoughts on starting her company and find out what’s next for this new entrepreneur.
What inspired you to start your company?
I was looking for a convenient way to use the most natural baby wipes possible for my baby, and was disappointed to not find anything that met my standards. My children have extremely sensitive skin and have had issues with eczema and psoriasis, and I felt that they, and many other children, really needed safer, more natural products.
Tell us about Nursery Naturals.
Nursery Naturals Baby Wipes is all about providing a convenient, natural and earth friendly baby wipe product that is safer for our babies!
What’s your vision for your company?
We see our products being available at many specialty boutique baby and kids stores across Canada, and into the US maybe next year. We can envision our brand being recognizable to families as the unique alternative to the conventional baby wipes brands. We would like to be found at your favourite baby stores, your organic grocery stores, and the best online cloth diaper stores!
What excites you about what you’re doing?
We have received a tremendous amount of support and excitement about our products from families and the baby community. We love that we can offer an extremely natural product for families and help to reduce the amount of unnecessary chemicals that babies are exposed to. It also feels good knowing that we are offering a product that is convenient, yet contributes less (none!) to waste!
What are some early examples of success?
Our baby wipes Starter Sets are available at two stores in Vancouver: Jack & Lola on W First in North Vancouver and Granville Island Organix on Granville Island. Squeaky Clean Tots added our products on their website (rated at #1!!) which rates natural baby products. Anyone can visit their website and add their raving reviews of our baby wipes there. Also, Tori Spelling, the ultimate mompreneur, tried Nursery Naturals Baby Wipes in November, and told her followers that “they are great! Everyone should try them!”
Tell us about some of your challenges.
Definitely balancing work and family. When you work from home and enjoy your work, it is hard to set limits and make time for the short and funny people (children) which is important because they come first.
What’s next for you?
We are working on a few really exciting new retail opportunities right now, and we are booking trade shows and other baby events locally. We are so excited about seeing how this product grows and becomes a staple for every new Mom’s diaper bag!