Jennifer Ellis is a 25-year-old self-taught jewellery designer. She lives and works in her home studio with her two crazy dogs. Jewellery inspires individuals to dance, love, and give. Jennifer hopes her jewellery allows you to share in this experience.
Why did you get into jewellery design?
I grew up in Asia, but our family always came back to B.C. for the summers. Living in the chaos that is Hong Kong forced my parents to find solitude on Pender Island during the summer. As an impatient kid, I was always looking for something to keep me busy. Jewellery started as a hobby in a tiny bead shop in Victoria and grew to a full-fledged addiction soon after. I have never been keen on the selling aspect of the “job”, but I was forced to sell something in order to keep shopping.
Tell us a bit about your company.
Jen Ellis Designs officially began in 2008, when I launched my web site. I had been selling casually for a few years, but I had not yet created a brand. I design and create all of my pieces in my home studio here in Vancouver. I am constantly growing and learning through classes and through other artists, and therefore the look of my company grows with me.
How would you characterize your style?
There isn’t one way to characterize my style. What’s great about what I create is that there is something for everyone. As cliché as it sounds, it is hard to not be influenced by my surroundings here in Vancouver. In a few words: my style is fresh, affordable, and classically different! There are common elements in all of my pieces which reflect my personal love affair with silver, semi-precious stones, and pearls! When you’re wearing one of my necklaces, don’t be surprised if the person you’re talking to can’t keep their eyes off of your chest!!
Using components such as silver and semi-precious stones allow women the option to wear my jewellery as everyday pieces. Although I love bold colours and textures, my designs are catered towards a style that complements any outfit.
Who are your clients?
I have sold pieces to women of all ages. I think the trend lies between about 24 to 45. The women who are buying my pieces are looking for something that can transition easily from day to night. A lot of my longer pieces give women the option to layer or lengthen a necklace, therefore allowing them to customize their jewellery with their outfits. My new line of customized hand stamped sterling pendants are a huge seller with moms. I personalize pendants with names, sayings, or whatever you like. This is such a personal gift that carries so much meaning and love! Stay tuned for sterling silver dog and cat tags.
What do you think moms should know about your jewellery?
All of the metal components of my jewellery are either sterling silver, gold vermeil, or 14k gold fill. It is so important to wear quality metal that will not irritate or harm your skin. I believe it is so important to wear a piece that will withstand a two-year-old’s grip. Therefore, I guarantee the strength of my work. Whether you are taking the kids to the park or watching them in a Christmas recital, my affordable designs will put the finishing touch on your look.
Where can people buy your jewellery?
I sell my work on etsy www.cartwheel.etsy.com and in a few stores here in B.C. (information available at jenellisdesigns.com). The summer will bring new shows and markets, so stay tuned for more information on local happenings.
Anything else to add?
I love creating something out of a vision, so please feel free to contact me about customizing a one of a kind piece.
jen ellis designs
www.jenellisdesigns.com | 604.771.9257