Despite the downpour this past Saturday, my husband and I, along with our two young daughters, ventured out to check out the Lusso Baby grand opening in North Vancouver, as well as purchase a birthday gift for my soon-to-be two-year-old nephew. The journey was well worth my trip.

Lusso is Italian for “luxury” and the store definitely lives up to its name. “We want to make sure that our products set a bar for quality,” says Chris Milton of Lusso Baby. And you can tell.  With products like the Stokke Xplory stroller, eco-friendly Plan Toys, and Schoenhut Toy Pianos, it’s clear that special care has been taken when deciding which brands to carry in the store.

Owners Arash Fasihi and Shima Javadi, who were on hand mingling with customers, have big plans for Lusso Baby. With their company Cymax, a large Vancouver-based online retailer with about 300,000 skus, Lusso Baby has the ability to fulfill orders across North America when their online store launches in a few days. Plans are to open a second location in Sterling, VA, near their distribution centre.

Our family was instantly greeted by a phenomenal 4,500 square foot show room with staggeringly high ceilings. The store is beautifully decorated in a calming cream and is designed so you can easily browse the store’s modern selection of merchandise. Strollers can maneuver with ease.

The grand opening offered refreshments and on-the-spot chair massages. I chose the sparkling pomegranate mock tail to sip while browsing the store. My four-year-old daughter was particularly enamoured with the bite-sized cupcakes prettily decorated in catchy colours that appealed to that little princess inside her. My kids quickly gravitated to one side of the store where they had a Skip-hop Playspot foam play pad for kids to roll around on.

The selection of baby products for the modern family is astounding. I have never seen so many diaper bags in one place! And as you walk around, you discover that the store has much of what soon-to-be or new parents are looking for – cribs, strollers, high chairs, car seats and more.

If you’re not rolling with a stroller, I recommend parking in the free underground parking lot. As an added bonus, the stairs from the lot let you out right at the Lusso Baby entrance, so barely a drop of rain will touch your little one’s head. However, I didn’t see an elevator, so if you do have a stroller, it might be best to park above ground.

Lusso Baby plans on offering lots of amenities – like a stroller valet service and pregnancy and early-childhood seminars. The store currently does not have a breastfeeding area as they are using it for a storage facility, but I was told that the area would be available once the opening is behind them. Free gift-wrapping is also available and nicely done in a Lusso Baby branded bag – perfect for moms. However, since I purchased a gift for a young child, kid-friendly wrapping paper would have been an appreciated option.

Despite that, I was extremely impressed with Lusso Baby, which has managed to create a store that is easy to browse, appealing to the eye and offers phenomenal modern-styled baby products – all under one roof.

And for my nephew? I purchased a cute safari-inspired Playmobil set. Shhh… don’t tell.

Lusso Baby – Grand Opening October 17

www.lussobaby.ca | Facebook | Twitter: @lussobaby

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